Root Solutions

• Root Solutions is a nonprofit organization that equips conservationists and policymakers with tools and resources informed by behavioral science to strengthen environmental campaigns, policies, and strategies.
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• Their cornerstone resource, Making Shift Happen: Designing for Successful Environmental Behavior Change, provides comprehensive guidance on designing behavior change initiatives. The book recently won a gold medal Nautilus Book Award.
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• Root Solutions has funding to purchase 300 copies of this book and is seeking additional support to distribute these copies to top environmental catalysts and decision-makers.
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• The goal of distributing the book is to shift funding priorities toward integrating behavioral science tools in environmental initiatives, maximizing efforts in projects that involve human behavior.

Environmental efforts often involve aspects of human behavior, yet many initiatives lack strategies informed by behavioral science to create long-lasting change. Policy makers and conservationists need effective tools and resources to understand the factors that drive human decision-making. This gap prevents environmental initiatives from achieving their full potential impact.

Root Solutions applies behavioral science insights to design better systems and programs that reflect how people actually make decisions. Their book, Making Shift Happen, provides A to Z guidance for conservationists and policymakers on how to create successful behavior change initiatives, from identifying the right audience to designing, prototyping, and implementing interventions. With funding already in place for purchasing 300 books, Root Solutions now aims to distribute these copies to influential environmental catalysts and decision-makers to promote the integration of behavioral science in environmental efforts.

HCF is supporting Root Solutions in its mission to shift the focus of environmental funding toward strategies that consider human behavior, by enabling the distribution of these books. While the grant cycle does not allow for a direct measurement of shifts in funding, the project will gauge success by tracking whether 10% of the recipient organizations engage in follow-up conversations to discuss the application of the book’s concepts to their projects.

With HCF’s support, Root Solutions:

• Distributed 300 copies of Making Shift Happen to key decision-makers in the environmental field.
• Measured engagement by encouraging recipient organizations to schedule follow-up discussions on applying behavioral science principles to their initiatives.